Marketing Executive - Parfums Christian Dior

  • Jakarta
  • Luxasia
L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.BRAND: Parfums Christian Dior ()THE CONTEXTSince 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.To go further, with Dior. YOUR IMPACTThis role serves as vital support to the overall marketing team, assisting in various marketing campaigns and implementing CRM initiatives. The overall goal is to contribute to the achievement of marketing goals.YOUR MISSIONCRM MANAGEMENT:1. DATA ANALYZING & MONITORING Track & report CRM KPIs monthly to Marketing Manager. Supporting sales/training team and store managers to be aware of their performance and action to take to achieve CRM goals. Support Marketing Manager to analyze and develop new tactical mechanisms ( Recruitment campaigns, repurchase campaigns) or CRM program improvements to achieve CRM goals. Work with Retail Team to ensure proper roll out of Dior Satisfaction Meter to all stores. 2. DATABASE MANAGEMENT Work with Beauty Consultants and Retail team to ensure proper update of client information. Ensure proper client migration (POS assignment, BC assignment) should any changes such as store closure, store opening, transfer of BCs occur. 3. CLIENT ENGAGEMENT EVENTS Execute instore client events to drive retention and increase overall client average spend. Initiate and run client events which can help to enhance client’s overall brand love. Work with product marketing team to communicate events that support the overall product campaign objective ( recruit existing non-skin clients to skincare). Ensure proper handling of customer complaints and service recovery. PRODUCT MANAGEMENT:1. PRODUCT REGISTRATION Work closely with Regulatory team ensure that products can be launch in line with the launch date. (Measures: Brand’s Onshelf date) Focusing on Fragrance and Skincare category. Work closely with SG supply chain to request necessary documents such as COA for importation purposes. 2. MONTHLY TRACKING MANAGEMENT Compile order submission from all division and ensure the order are calculated accordingly to meet the needs. Tracking shipment to Indo, alert WH of any urgent shipment. Work closely with retail team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s Onshelf date) Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door Prepare Novelties calendar, allocation to each door and track each SKU by initiative Assist the marketing manager in generating the required data for both regular reporting and ad-hoc reporting purposes. 3. SAMPLING & GIFTS MANAGEMENT Oversee, implement, and track gifting and samples (gift and samples) which includes forecasting and proper allocation to stores.RequirementsWHO YOU ARECore Skill Requirement Strong verbal & written communication skills and interpersonal skills Proficient in English (business level) Strong analytical and problem-solving skills Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook) Min 2 years Experienced in CRM/Marketing is preferred Strong analytical and problem-solving skills Hands on experience with CRM software/ system is preferred. Prior internships in luxury brands industry are preferred. Core Trait/Behavior Requirement Strong attention to detail and ability to meet strict deadlines Excellent time management and outstanding multitasking abilities Can adapt and learn quickly Team player