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Tugas dan tanggung jawab:Posisi Digital Ads Specialist ini juga diperuntukkan bagi Anda yang mencari posisi: Performance Marketing, PPC Specialist, Digital Advertising, Paid Advertising, Digital Marketing Specialist, Paid Social Marketing, Growth Executive, Online Marketing SpecialistMengidentifikasi masalah atau peluang yang bisa diselesaikan menggunakan digital adsMenganalisa performa ad campaign sebelumnya dan mengambil keputusan berdasarkan dataMerencanakan ad campaign di Facebook Ads dan Google Ads secara detail mulai dari konsep, ad copy, ad creative, measurement plan, dan KPIMenyiapkan brief iklan untuk creative design agar produksi iklan berjalan sesuai rencana konsep dan timelineMengelola budget agar mencapai target dengan CAC/ROAS yang optimalBereksperimen dengan kreatif, targeting, platform, placement, copywriting, topik baru dengan melakukan A/B testing dalam rangka mengoptimasi kampanyeKualifikasi:Minimal S1 IPK 3.00, jurusan Manajemen, Bisnis, Branding, Komunikasi (Iklan) atau 20 jam training Digital AdvertisingMinimal total ad spend 30 juta di portfolio (± 2 tahun pengalaman)Dapat menggunakan aplikasi Google Workspace & Microsoft OfficeMenguasai tools analytics dan database (seperti Excel, Google Analytics)Menguasai digital ads platform (seperti Facebook Ad Manager, Google Ad, Twitter Ads, TikTok Ads)Dapat menggunakan tools data visualization & reporting (seperti Google Data Studio)Dapat mengoperasikan CPAS Facebook Campaign, Facebook Pixel, Google Tag ManagerMemahami best practice kampanye mulai dari targeting, desain, dan copywritingMemiliki kepribadian yang menyenangkan, kreatif, berfikir analitis, mengedepankan logika, problem solver, mengerjakan pekerjaan dengan cepat, dan memiliki perhatian terhadap detail.
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