TikTok Shop - IP Campaign (Indonesia)

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA. In this role you will be responsible in conceptualising, developing and executing Brand IP marketing campaigns. You will create effective and accurate brand activation plans that align with our company's vision and goal. Roles & Responsibilities:- Responsible for initiating, developing, and executing Brand IP marketing campaigns- Collaborate and coordinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and optimization- Conduct data analysis on campaign performance (including order and GMV targets), good at problem solving and able to solve issues with innovative ideas, partnerships and activations that enhance campaign performance- Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence- Responsible for campaign monetization to optimize campaign revenue Minimum Qualification- Proficiency in end-to-end process of developing IP marketing campaigns - Proven experience in owning a comprehensive marketing campaign from ideation to execution - Fluency in ecommerce, marketing campaign and livestream language Preferred Qualification - Minimum Bachelor's Degree or above- 5 years of experience in e-commerce specializing in livestream or short videos- English and local Indonesian language proficiency