Associate Digital Marketing Manager

Job DescriptionThis role is in India & Emerging Asia business unit (IEA BU), focusing only on Indonesia. Overall focus is to increase LEGO brand awareness and engagement in Indonesia!This role is part of the BU marketing organization, which includesBrand/ Digital/ Trade Marketing – all reporting to the Marketing Director for the BU. There is also a regional APAC marketing team to support BU marketing efforts.Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP (Owned, Earned, Shared, Paid) digital communication model to maximize brand awareness and engagementBe the subject matter expert for local digital marketing executions, helping create highly effective media plansManage the LEGO Group's social media account in Indonesia including the content calendarProvide guidance to the distributor partners in the development of impactful digital marketing campaigns linked to the aligned brand activation calendar and key insightsGather information regarding the distributors digital executions and share analysis back to LEGO SingaporeCollaborate with multiple stakeholders including internal Marketing sub-teams and regional Marketing teams in the LEGO group as well as in the distributor partnersDrive digital marketing objectives, analyze marketing results vs objectives, and be curious to learn from other business units & other brandsWhat’s in it for you? Here are some of what to expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.