Brand Manager Passion

Job Description: As a Brand Manager at Passion Jewelry Group, you will play a pivotal role in shaping our brand identity and ensuring that our jewelry collections resonate with our target audience. You will work closely with cross-functional teams to develop and execute brand strategies that drive growth, elevate our brand image, and enhance customer loyalty. Key Responsibilities: Brand Strategy: Develop and implement comprehensive brand strategies that align with the company's goals and vision. Product Positioning: Define and maintain the positioning of our jewelry collections in the market, ensuring they meet the expectations of our target customers. Market Research: Stay informed about industry trends, consumer preferences, and competitive landscape to identify opportunities for brand growth. Marketing Campaigns: Plan and execute marketing campaigns across various channels, including digital, print, and social media, to create brand awareness and drive sales. Brand Messaging: Craft compelling and consistent brand messaging that resonates with our audience and effectively communicates our brand values. Collaboration: Collaborate with design and product development teams to ensure that our jewelry collections align with our brand's aesthetic and quality standards. Budget Management: Manage the brand marketing budget effectively, ensuring maximum ROI from marketing initiatives. Brand Partnerships: Identify and nurture partnerships and collaborations that enhance our brand's visibility and reputation. Brand Guidelines: Develop and maintain brand guidelines to ensure brand consistency across all touchpoints. Qualifications: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). 3+ years of experience in brand management, preferably in the jewelry or luxury goods industry. Strong understanding of consumer behavior and market trends. Excellent communication and interpersonal skills. Proven ability to develop and execute successful brand strategies. Proficiency in digital marketing and social media platforms. Creative thinker with a keen eye for design and aesthetics.