Marketing Manager

  • Jakarta
  • Potentia Hr Consulting
About our client Our client is a an OTA company with years of experience and presence in India, the Philippines, Indonesia, Singapore, and UAE. Responsibilities Content Strategy, Research & Implementation Develop and implement successful community initiatives incorporating engagement, content, and two-way communications across social media platforms for all community segments. Discover trending topics, community needs, and interests across social media adjusting content and messaging. Collaborating with cross-functional teams (Sales, Product, Operations & Legal) to craft effective and relevant social content Social Media Marketing Creating, managing, and growing the company's presence through blogs, Twitter, Facebook, LinkedIn, Instagram, and other strategically relevant online properties. Build conversation with other social influencers and media in the space Work closely with the team to plan and execute an engaging social content pipeline across channels and maintain a calendar Community Relations Manage and monitor online feedback / reviewing discussions across social media and address important mentions in real-time through reply, probe, escalation, and documentation Analytics & Reporting Define metrics for the social channels and campaigns Use analytics and other measurement tools to provide reports on metrics and campaign feedback on a periodical basis with performance and actionable insights for leadership Continually find ways to improve on those metrics through testing and new initiatives Business Development Responsible for strategic business development and sales through social media Requirements 5 years of experience in market research, social media / digital marketing, online communities or consumer insights Thinks strategically, but stays on top of tactical execution Good in numbers and analytics, reports Ability to collaborate effectively with internal stakeholders and external partners Internet and technology savvy; experienced with blogs, social networks, mobile apps, etc. Strong writing and communication skills in both English and Indonesian Strong proofreading and grammar skills in both English and Indonesian Proficient in Microsoft Word, Excel, PowerPoint, SEO, Google Analytics