Digital Marketing & ECommerce Manager

  • Jakarta
  • Talent Search Recruitment
Our client FMCG product specially for personal care . Responsible to drive the growth, profit, and share for our brands by leading the mining of consumer  insights and trends that build a sustainable competitive advantage through innovation. Responsibilities Experience with new product development in the industrials space, ideally with exposure to both  the commercial and technology development function. Manages projects on time and on budget as well as exhibits decision-making abilities around  investment alternatives that mitigate risk and maximize return. Obsesses over consumers enduring motivations, cultural context, and the business landscape;  uses marketplace data and trends to understand our consumers more deeply at a human level. Strategically chart a course for the category, portfolio, and brand using data-driven decision- making. Collaboration with internal partners like R&D, Technical Applications, Sales, Finance, and Operations as well as external agency partners to plan breakthrough consumer experiences and  disruption of the status quo while driving profitable growth. Partners with Sales and Customers to execute best-in-class strategy and win the sale in an omni- channel environment; understands how to maximize the business at retail and collaborates to  deliver results. Innovation Identify opportunity spaces grounded in consumer and category insights. Find the brand's unique approach and prioritized consumer benefits it delivers in order to define  the brands innovation strategy. Generate concepts, validate with consumers, and assess on key criteria to identify winning  platforms to build 2-5 year portfolio pipeline. Explore and incorporate new approaches to brand innovation in the brands innovation strategy  including new business models, distribution strategies, licensing agreements and strategic  partnerships. Commercialization Build business plans and lead commercialization for new product opportunities in collaboration  with a diverse cross-functional team. Develop and manage new product and program handoffs for established business partners to  ensure that a smooth transition for new product launch plans is established and in place for  launch. Skills and qualifications Minimum 4-5 years Marketing experience required Strong drive for results and ability to display leadership, decision-making and analytical skills,  effective communication, critical thinking, self-motivation, and a passion for the consumer Experience developing strategic brand/product plans, such as commercialization strategies Experience connecting with cross-functional teams and agency partners Ability to influence and lead others, including those outside of the Marketing function Aptitude for identifying consumer insights and transforming them into significant product and  marketing innovation Deep understanding of key P&L drivers Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action  to drive strong business results.