Ecommerce Digital Marketing Manager

  • Kota Metro
  • Execunet

Remarks: Work with sales & marketing teams and vendors, focusing on retail shelf content. With a team of direct reports, work with multiple categories & brands, and oversee market trends/insights, budget, strategic analysis, video & category management. Work with key retailer platforms, Amazon, Target, Walmart, Instagram. Requires 5+ years marketing experience within the CPG industry with at least 2-1/2 years in an Ecommerce/ Digital Shelf content management role, demonstrated knowledge of Digital Shelf PDP content industry standards and best practices, Digital Shelf PDP content needs and elements: Above-the-fold (ATF) images and copy, Below-the-fold (BTF) / Enhanced content, User-generated content (UGC) / Ratings & Review, Digital Shelf Brand Stores / Collection Pages, dDemonstrated experience in developing, optimizing, managing, syndicating and analyzing content for Amazon and at least 2-3 of the following omnichannel retailers: Walmart, Target, CVS, Walgreens, Kroger, Dollar General, Rite Aid, Costco, BJ’s, experience with Amazon Vendor Central including catalog management, issuing support tickets, managing experiments, image and video management, A+ uploading and brand store/brand registry management and experience with Digital Shelf CSP/platforms, including technical capabilities, analytics, services and support (ie Salsify, BazaarVoice, Amazon Vendor Central, specific retailer platforms, et al). BS/BA.