CRM Specialist/ Lead

  • Jakarta
  • Welovesupermom Pte Ltd
Own the strategic vision and day-to-day operation of our CRM and marketing automation platform. As a core member of the marketing team, you will leverage your CRM and marketing automation-specific experience to drive signups, purchases, affiliate conversions, user engagement, revenue growth and customer retention through email, SMS, and loyalty channels. Responsibilities: Manage day-to-day email operations with Email Service Provider (ESP), various other technology partners and internal cross-functional teams (marketing, creative). Formulate innovative CRM strategies based on customer insights that create unique customer experiences Develop and implement programs for customer on-boarding, lifecycle management, and retention Develop and implement a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased trading frequency, facilitate cross product and ROI Develop a Customer Feedback Program, providing insights to cross-functional partners Complete analysis/ consolidating of CRM campaigns using control techniques and corporate reporting tools to measure success/ ROI Requirements Bachelor’s degree with 3 - 5 years of experience producing cross-channel campaigns using marketing automation platforms Experience in marketplace/ Ecommerce environment Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective omni-channel communications Experience with the marketing automation / CRM tools: Hubspot, Braze, SFMC/ExactTarget, Adobe/ Marketo, Salesforce Marketing Cloud, CheetahMail, Dotdigital, Selligent,etc) Dedicated to staying up to date on CRM and email best practices, industry insights, and SaaS tools Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs HTML/ CSS knowledge and prior email coding experience is a plus Analytical thinking with a familiarity in CRM or lifecycle goal setting, KPI development, and overall program measurement Benefits Attractive incentives including Esops available What do we offer? Attractive remuneration + commission Comprehensive ongoing training and professional development career path programs Work hard, play hard office culture led by a multi-national workforce Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals Hybrid or remote work opportunity ESOP options