Content & Social Media Manager

  • Cengkareng
  • Airasia
Job DescriptionResponsibilities:Develop and implement comprehensive content and social media strategies that align with the company's overall marketing goalsCreate and curate high-quality content across various platforms including Facebook, Instagram, Twitter, LinkedIn, and othersManage and grow social media accounts, build and maintain social media communities, and engage with users in a timely mannerUtilize social media management tools like Hootsuite, Buffer, Sprout Social, etc. to schedule and publish content, track performance metrics, and optimize campaignsConduct keyword research and use SEO best practices to improve the visibility and reach of social media contentMonitor social media trends and stay up-to-date with the latest online marketing channels to inform strategy and tacticsCollaborate with cross-functional teams including creative, PR, and marketing to ensure consistency in messaging and brandingWork with external agencies to produce high-quality visual content that resonates with the target audienceMeasure and report on the success of content and social media campaigns using relevant tools and KPIsContinuously test and optimize content and social media campaigns to improve engagement and drive resultsQualifications:3+ years of social media marketing experience and professional content curation1+ years of professional work experience as a Social Media ManagerBachelor's / Master’s degree in Digital Marketing or a relevant field is preferredProven track record of growing, retaining, and engaging social audiencesSolid knowledge of SEO, Google Analytics, and keyword researchProficiency in social media management tools like Hootsuite, Buffer, Sprout Social, etcUnderstanding of graphic design principles and experience working with creative teams to produce high-quality visual contentAbility to measure the success of campaigns using the right tools and KPIsExcellent written and verbal communication skills with an eye for detailStrong project management and organizational skills with the ability to multitask and prioritize effectivelyCreative problem solver with the ability to think outside the box and drive innovationPassion for the travel and aviation industry is a plus We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.