Head of Trade Marketing

OverviewThe Head of Trade Marketing is responsible to lead the channel development and trade marketing strategy and execution. This role will also play a pivotal role in shaping the brand presence in the market. ResponsibilitiesDevelop & recommend channel strategy in line with category development and brand developmental plan Develop channel plan includes budgeting, execution and monitoringTake ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.Develop focused trade strategies for category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and potential of the accounts / channels.Keep track, analyses and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives.Collaborate closely with cross-functional teams, including sales, marketing, and product development, to ensure alignment and effective execution of trade marketing initiatives.Analyse trade marketing performance metrics, using data-driven insights to recommend improvements. QualificationsA bachelor’s degree in Business, Management, or any field. Preferred at least 8 years of experience in trade marketing role, preferable from FMCG Industry.REQUIRED COMPETENCIESCategory and space management skills.Proficient in Excel & PowerPoint tools.Good inter-personal skills.Proven communication skills in English – verbal and written.Strong analytical and strategic thinking capabilities.Exceptional communication, negotiation, and relationship-building skills.Proficiency in data analysis and market research tools.Innovative mindset and the ability to think creatively to drive results.Collaborative and team-oriented approach to work.